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YOUR V1 COMMUNICATION WEBSITE
New V1 360 platform
(date of publication 2026-10-22)
A new centralized platform is in place to find everything you need to know about the V1 banner. Access V1 360 for more information.
YOKOHAMA MAIL-IN REBATE EXTENSION
(date de publication 2025-11-21)
Yokohama's 2025 Fall Rebate Program is extended until December 21, 2025. During this period, your customers can receive up to $100 in rebates on the purchase of four eligible Yokohama tires.
DATE CHANGE: NEXEN FLASH SALE
(date de publication 2025-11-17)
Following the addition of free Nexen installation to our calendar, we have decided to move the flash sale from November 17th to November 27th. This will help us attract customers at the end of the season.
PROMOTION ALERT: RSSW DISCOUNTS EXTENTED
(date de publication 2025-11-07)
We have great news to help you maximize your fall/winter sales!
Following the great interest generated by our offer, the promotion for a $50 instant rebate with the purchase of four (4) RSSW alloy wheels is officially EXTENDED!
NEW PROMOTION DATES (SP25018-MACP)
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New End Date: November 23, 2025
KEY POINTS TO COMMUNICATE TO YOUR CUSTOMERS
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Rebate: $50 instant rebate.
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Eligible Products: All models of RSSW alloy wheels.
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Terms: Offer valid with the purchase of 4 RSSW alloy wheels.
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Online Promo Code: Still code INSTANT50.
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Advantage: This is the perfect opportunity for customers who have not yet purchased their winter wheels to benefit from an excellent price on a quality, high-performance, and stylish product.
We are also extending the 15% discount offer until December 7, 2025.
NEW PROMOTION DATES (SP25024-MACP)
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New Promotion Period: From November 24 to December 7, 2025
KEY POINTS TO COMMUNICATE TO YOUR CUSTOMERS
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Rebate: 15% discount valid ONLINE ONLY.
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Eligible Products: All models of RSSW alloy wheels.
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Terms: Offer valid with the purchase of 4 RSSW alloy wheels.
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Online Promo Code: RSSW15.
THIS UPCOMING FALL MARKETING CAMPAIGNS ARE FINALLY OUT! (Quebec)
(date de publication 2025-10-17)
To see the upcoming fall marketing campaigns for your region, click on the following document.
RSSW INSTANT REBATE: ONE EXTRA WEEK ADDED
(date de publication 2025-10-17)
Great news! Due to popular demand, we are extending the RSSW Instant Rebate for one more week!
The promotion (SP25018-MACP) is now valid until Sunday, November 2, 2025.
Key takeaways:
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Valid Models: All RSSW alloy wheel models.
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New End Date: Sunday, November 2, 2025.
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Where? Valid online and in-store.
This extension allows you to maximize your sales of RSSW wheels and present a very advantageous offer to your customers. It is the ideal time to continue boosting traffic to your garage.
Make sure your teams have this information to fully take advantage of this extra week.
Happy selling!
REMINDER: GOOD PRACTICES FOR ONLINE SALES
(date de publication 2025-10-09)
With the tire change season approaching, here are a few important reminders:
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Customer contact: Customers should be called within 24 hours of placing an online order.
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Schedule management: Appointment slots fill up quickly — don’t forget to adjust your delays in the CMS.
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Business hours: If your hours have changed, make sure to update them in the CMS as well.
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Anti-fraud procedure: It must be completed for every transaction.
For more information about:
Please refer to the documents above.
GOOD NEWS! THE MICHELIN FREE INSTALLATION OFFER HAS BEEN EXTENDED!
(date de publication 2025-10-09)
The promotion (SP25017-MI) is now valid until Tuesday, October 14.
Key Details:
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Valid Models: X-Ice Snow, X-Ice Snow SUV, X-Ice North 4, X-Ice North 4 SUV or Cross Climate 2
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New End Date: Tuesday, October 14
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Valid in-store and online
This extension gives you more time to maximize your Michelin tire sales and offer a clear advantage to your customers before the cold season arrives. It's the perfect opportunity to continue driving traffic to your garage.
Make sure to inform your teams so they can take full advantage of these extra few days.
Happy selling!
RSSW INSTANT REBATE | SP25018-MACP
(date de publication 2025-10-09)
RSSW is offering an instant $50 rebate on your invoice with the purchase of a set of 4 RSSW alloy wheels (valid on all RSSW alloy models), sold in-store or online between October 13 and October 26, 2025.
NEW FALL PROMOTION ADDED : NEXEN FREE INSTALLATION
(date de publication 2025-10-02)
Nexen will refund up to $100 of the installation fees by purchasing four new Nexen tires (valid on all models) in the store or online between November 10 and November 23, 2025.
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This can be combined with the mail-in rebate ($60).
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For more information : https://www.dropbox.com/scl/fi/1yqgew4wn4ltb1v4qep46/SP25028-NX-Free-installation-Nexen.pdf?rlkey=gjc0ui0b9p6mmtoqzdko0yuyj&st=68jqq8t1&dl=0
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Revised promotionnal calendar & summary : https://www.dropbox.com/scl/fo/ihzra1xp2b8f3kc9kts3m/ABbIkuJKkhTryc-35SLzxrU?rlkey=7r2svbn2pywvbvfxvz9xe6lan&st=lx8fnog3&dl=0
NAPA PROMOTION ON BATTERIES
(publication date 2025-10-02 )
TAKE ADVANTAGE OF THE TIRE CHANGE SEASON
Tire change season brings you customers. Take this opportunity to check their vehicle and make recommendations. Check your customers batteries and help them get ready for the cold season.
For more details, please consult the following document.
NEW PARTNERSHIP EASYLEASE
(date of publication 2025-09-26)
We are pleased to announce a new partnership with EasyLease, Hunter financial partner.
Founded in 1997, Easylease has over 25 years of experience providing equipment financing to Canadian businesses. Easylease now offers a dedicated Hunter Equipment Program, giving dealers access to the best pricing available on Hunter products. The program also includes reduced-rate financing options, cash purchase alternatives, and targeted promotional offers throughout the year, making it easier to access Hunter’s industry-leading technology.
To learn more about this agreement and the next steps, please consult the following document
HARNOIS EXCLUSIVE PROMOTION
(date of publication 2025-09-26)
Harnois is offering our dealers an exclusive promotion, valid from September 15 to November 30.
For more information, consult the document attached.
FALL 2025 POSTAL DISCOUNTS
(publication date 2025-09-24 )
SP25014-CG | 15% COOPER DISCOUNT (Except Qc and Ont.)
Cooper will offer an instant 15% discount on the purchase of a set of 4 Cooper winter or winter-approved tires sold over the counter or online between September 15 and 28, 2025.
For more details on this promotion: 15% Cooper
COMPLETE FALL 2025 POSTAL DISCOUNT CALENDAR:
PRINTABLE FALL 2025 POSTAL REBATE CLAIM TOOL
We suggest printing the form and posting it at the counter so consumers can easily scan the QR codes when purchasing tires.
Instructions: Scan the brand QR code of your purchase to access the online redemption form and get your mail-in rebate/prepaid card quickly.
To download the file: https://www.dropbox.com/scl/fo/yp8x9lg7yfyy9irmqfuc6/AGqJIVwGda-DYKLqX46A2YE?rlkey=qm30as0ao040pxi60a6tmvcpz&st=dw6ebtbj&dl=0
Global Payment - Security Certificate Update
(publication date 2025-09-24 )
Please upload your DigiCert certificate by October 15th to avoid any payment issues during the peak period.
To learn how to do this, please see the attached document.
NEW PARTNERSHIP WITH CANADIAN LINEN
(date of publication 2025-09-24)
We are pleased to announce a new partnership with Canadian Linen, giving you preferred-rate access to their services.
For over 100 years, Canadian Linen has been recognized as one of the country’s leading uniform rental and linen supply companies. With more than 25 service centres and production facilities nationwide, they support nearly 150,000 businesses by providing high-quality uniforms, linens, floor mats, and cleaning products—helping ensure your facilities remain clean, safe, and efficient.
To learn more about this agreement and the next steps, please consult the following document
FALL 2025 CONSUMER DISCOUNTS
(publication date 2025-09-03 )
The complete calendar of promotions for the next tire season is now available in the Corporate Area.
The first promotions begin on September 15, 2025.
Please refer to the various attached documents for full details as well as the following links:
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Calendar: Fall 2025 Calendar (Qc, On)
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Calendar: Autumn 2025 Calendar (Maritimes)
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Calendar: Fall 2025 Calendar (West)
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Summary: Summary of exclusive promotions for fall 2025 (Qc, On)
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Summary: Summary of exclusive promotions for autumn 2025 (Maritimes)
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Summary: Summary of exclusive promotions for autumn 2025 (West)
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Please note that exclusive promotions cannot be combined. Only one claim per invoice will be accepted.
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The deadline to submit your online claims for the exclusive Fall 2025 promotions is January 15, 2026.
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Promotional visuals are available on the Corporate Space from August 29, 2025: Fall 2025 promotional visuals
NEW PARTNER DIRECTORY SPECIALIZED PRODUCTS 2025
(publication date 2025-09-03 )
Here's the 2025 Specialty Products Directory featuring our network's official partners. You'll find information about their companies, products, and services via their websites.
This year, everything is provided to you digitally only via your newsletter. The directory has been created in an easy-to-print format, however, we may make sporadic updates.
We invite you to contact our partners and contact them to subscribe to their products and services which guarantee you preferential rates, privileged service and standards that match the network.
V1 DEALERS CAN NOW ACCEPT AMERICAN EXPRESS CARDS
(date of publication2025-09-03)
National Acceptance of American Express
We’re excited to partner with American Express and offer acceptance of their cards at Unimax. All V1 locations across Canada are eligible for a Discount Rate² starting at 1.95%¹.
Why Accept American Express® Cards?
Adding American Express® Cards as a payment option ensures a consistent customer payment experience across all V1 locations and allows our customers to use the payment option that is suitable for them. Having a variety of payment options allows us to remain competitive and increase satisfaction, bringing in a loyal customer base of American Express Card members that in turn can remain loyal to you.
Take the Next Steps Today
If you’re ready to get set up, please call us at 1-877-255-4334 to speak with an agent who will help you set up your account. Please have a Global Payments POS (Point of Sale) statement and void cheque available, and be prepared to share the following details:
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Unimax Chain Account/CAP# 2994120582
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Your legal name and “Doing Business As” name, exactly as shown on your statement
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Your banking information (credit and debit accounts for each location)
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POS merchant account number
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Authorized signing officer’s details (name, title, date of birth, home address)
Once you receive your American Express® Merchant Number(s), simply contact your payments processor who will program your terminal(s) to accept American Express® Cards.
Locations not set up by August 4th can expect to receive a phone call from an American Express representative to arrange setup.
Thank you for your dedication to our brand’s success. We look forward to our continued partnership with American Express.
NEW PARTNERSHIP WITH PME GURU
(date of publication2025-09-03)
We are pleased to announce a new partnership with PME Guru, giving you access to their services at a preferred rate.
Founded in 2016, PME Guru is a Canadian company specializing in improving business efficiency and performance. Their technology automatically extracts data from your operational systems, standardizes it, and transforms it into performance indicators (KPIs), presented through clear and dynamic Power BI dashboards. In addition, PME Guru also offers tailored training programs.
With these tools, you will not only be able to track your shop’s performance over time but also benchmark anonymously against other shops in your regional market.
To learn more about this agreement and the next steps, please consult the following document
RIGHT TO REPAIR
(publication date 2025-09-03 )
We are pleased to inform you that the Government of Quebec published, on June 25, the final version of the Regulation on the Right to Repair.
This regulation will require manufacturers to make available information on spare parts, repair services and information necessary for the maintenance and repair of vehicles.
We invite you to consult the link below to learn more about this regulation.
2024 ASPMQ PRICING STUDY
(publication date 2025-02-24 )
As a proud partner, we are privileged to offer you exclusive access to this market research. Please click on the image below to view it.
PREVENTION APPOINTMENTS WITH BENEVA BUSINESS INSURANCE (Qc & Atl)
(date of publication2024-10-07)
Do you know how to prevent claims?
Between batteries, used oils, and gas cylinders, your repair shop could easily become the site of unfortunate incidents.
To prevent them, play your best card — claims prevention. This proactive approach helps you ensure the safety of your employees and customers, protect your property, and maintain your company’s reputation.
Learn more by reading this article: Dealers and Garage Owners: How to Avoid Claims | Beneva
Beneva, Otobox’s partner for business insurance
Contact Beneva today:
📞 1-844-301-6302 or email servicerisquesspeciaux@beneva.ca
Or, share your insurance renewal dates using this form, and you’ll be contacted at the appropriate time.
HIFLY BRAND NOW AVAILABLE ON V1AUTO.CA
(publication date 2024-09-13 )
New arrival! Discover the Hifly Tires lineup now available on our website v1auto.ca. Reliable and affordable summer, winter, and all-season tires for all types of vehicles.
We are confident that this new range of tires will meet the needs of your consumers.
NEW PRIVING FORMULAS ON V1AUTO.CA
(date of publication2024-09-06)
We are pleased to introduce our new pricing formulas — simplified pricing strategies designed to meet the needs of our network.
Now 3 pricing formulas instead of 4: Click here to view
Action required: Go to your CMS Dealer to adjust your pricing formulas:
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Under the “PRICES AND SERVICES” tab, select your pricing policy
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Click SAVE
Reminder:
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You can change your pricing formula at any time, with immediate effect on your online prices. For example, you might adopt a more aggressive strategy at the beginning of the season to attract customers, then switch to a less aggressive approach as your in-store capacity changes.
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You can even adjust your pricing formula by tire brand! For example, you can choose the Base formula overall but apply the Aggressive formula for specific brands.
NEW CMS DEALER
(publication date 2024-07-19 )
A new version of your retailer CMS is now available!
To access it use the following link:
CMS Dealer – Select a retailer
To help you with the transition, a user guide is available in your corporate space: See the guide
ADDING NEW BRANDS TO V1AUTO.CA
(publication date 2024-03-01 )
We are pleased to announce that we now offer Continental, General Tire, Gislaved, and Nitto brands on V1auto.ca. We are confident that the addition of these product lines will enhance our product offering and delight our customers.
All 4 brands are categorized under our 'off-network' brands and have been added to all our members by default.
If you do not wish to display these brands on your B2C site, you must uncheck them via your dealer CMS (see below):
